Member-only story
How a 10-Second Email Sealed a Billion-Dollar Deal part 1
Hey, listen. The founder leaned in, lowering his voice as if he was about to offer me something illegal. c bleak grocery secrets entity worse
I played a soft game. “What is it?”
He smirked. “I have been attentive to your podcast. Fantastic, a considerable amount of. You love then numerous investors. That’s incredible.”
That is a well-placed compliment. One might already feel what was approached next.
“Thanks,” one aforementioned smile. And then — right on cue — he dropped DA ASK:
“Can you introduce us to some investors?”
I lost count of how many times I had this conversation.
Somewhere along the way, founders convinced themselves that a warm intro is a golden ticket — a shortcut to investment, a backdoor into exclusivity. Just hear the hard truth: tender intros but be once they are extremely warm.
They are once the soul devising the intro:
knows both parties deeply
believes the link leaves work amp job for both sides
has the gregarious cap to get it to count
if those elements are fast, the presentation is superfluous — or worsened harmful